Throw a pebble into the pond of inspiration...

start a ripple and watch it grow.

Is Your Website Over 3 Years Old?

What does that mean for your business?

Seventy five percent of people judge the credibility of a company based on the design of its website. The following criteria can let you know if your website is over 3 years old!  If you are finding any of these points are true to your companies website, then it is time for a redesign. 

 

If your website doesn’t work well on mobile.

More than half of searches are performed mobile.  You don’t want to lose market share to the competition simply because you were slow to adapt to mobile browsing trends.  Once you have fixed this you will tap into a massive and ever growing audience. 

 

If your site is still in “Flash”.

Flash has been outdated for the past 5+ years.  Cell phones and tablets do not support flash and search engines like Google, Bing and Yahoo can’t read it which means it’s terrible for search engine optimization.  Flash is difficult to use, create and maintain.  As technology evolves websites must adapt.  Developing a responsive website design allows the site to respond to the differences in platforms, screen sizes, and overall functionality between desktops, tablets, and smartphones. 

 

Are your search engine rankings low?

Have you recently tried to find your website using keywords in Google? Did you appear on page 20? Look at your content. If the content on your site wasn’t written with current SEO trends it may be time for an update.  Make sure you are updating to have high quality content on your site.

 

If your visitors aren’t sticking around or converting.

If your web analytics show a high bounce rate, low time on your site and low average pages per visit, it’s a good indicator your visitors don’t find your current site useful. Think about what your potential client would like to see on your site. What questions would they have about your store or service and answer them. If you are unsure, ask some friends what questions would they have and write content accordingly.

 

If your current website is not easy to navigate or the trends are outdated.

It sends a visitor into alert when your site is out of date. If your site is out of date, how is your business run? Examples of out of date sites would be: when there is a musical intro upon landing on your page, if the navigation is hard to figure out or find, there is no call to action, the graphics look outdated, the layout/design of the site was popular years ago —  these are all good indicators your website is outdated or outgrown. 

 

Content updates are difficult.  

Content management systems are a good way to manage website content and if you don’t have one your website could be hurting.  Search engines require updates on a regular basis, if you can't access your website and make changes you are missing out on a huge piece of the SEO puzzle. All new website software options offer content management systems for you and your employees to update the site.

 

The only constant we can expect is constant change.  

 

A good rule of thumb is to redesign your website about every 3 years so to ensure you or your company stays fresh, functional and truly accessible for every user.  

 608.669.4677     amy@waterfrontgraphic.com        W10994 Eagle Drive, Lodi, WI 53555

Located 30 minutes north of Madison, WI, on beautiful Lake Wisconsin.

We were honored to be awarded the Small Business of the Year award from the Lodi & Lake Wisconsin Chamber.