The Paragraph element is a way to create long, uniform sections of text in your design and is suitable for descriptions, explanations and more. Easily drag and drop a Paragraph onto your canvas and then edit properties such as font, position, color, fill etc. to complement your design.

The Paragraph element is a way to create long, uniform sections of text in your design and is suitable for descriptions, explanations and more. Easily drag and drop a Paragraph onto your canvas and then edit properties such as font, position, color, fill etc. to complement your design.

BEFORE

AFTER

Throw a pebble into the pond of inspiration...

start a ripple and watch it grow.

How Often Do You Need to Update or Rebuild your Website?​

When is the last time you updated your website. There is no set rule to redesigning your website, however, a good rule of thumb is every two years. Keep in mind that design and technology trends change all the time. Technology changes and most people are accessing the web on a mobile device, or tablet with different screen sizes. Is your website compatible with these devices? 

 

Here are some clues that its time to update:

  • If customers are complaining about your website.
  • If it looks outdated or doesn’t work well.
  • If it’s not mobile friendly.
  • If it takes FOREVER to load. 
  • If it still uses Flash technology.
  • You can’t find your website using your industry keywords.

 

A business should be checking their bounce rate on their website. A bounce rate means that people visit but few stay on the site or convert to clients. Invite your customers to be part of the update and give feedback. Ask them for the insights to convert visitors to customers what makes them want to hire you. Ask what they think of your proposed design and if it appeals to them. Ask about the problems they are trying to solve and if the information is relevant. 

 

Make updating your website important to your company. Make it part of your budget. Marketing is a continuous process so make sure your website is keeping up with the trends. When redesigning, make continuous updates to your site part of your marketing strategy. Here are some questions you can use to guide if a redesign is necessary…

 

  • Is my marketing strategy up to date?
  • Am I making changes to my messaging?
  • Am I making changes to our sales process? 

 

Do NOT look at your redesign or updating as an expense.  It’s actually an investment in your lead generation, your marketing and sales strategy.  When you ask the question, should I update my website?  That is the exact time you start your journey. 

 

Indicator Guidelines of when to Update:

  • Website is over 3 years old. 
  • Out of line with your current brand.
  • Not intuitive and not user friendly.
  • The site is unresponsive.
  • Still using Adobe Flash (Flash is one step closer to death thanks to Google).
  • Social sharing buttons are not in a high traffic area.
  • You are not using social media or have links to social media from your site.
  • Company contact information is not easy to find.
  • URL is 10 miles long.
  • It looks like it was created in 1994.

 

If your website has not been updated since 2010 you are lagging behind. It’s rare that you won’t need to change anything on the website after 3 years (so rare it never happens to any of our clients when they take the time to really look at their site). 

 

You don’t always need to do a complete overhaul. Perhaps your site just needs some refreshing. Contact Waterfront Graphic Design today to receive a free website evaluation. We will help you start a ripple and watch it grow. (608) 669-4677 or amy@waterfrontgraphic.com.

 

 

 608.669.4677     amy@waterfrontgraphic.com        W10994 Eagle Drive, Lodi, WI 53555

Located 30 minutes north of Madison, WI, on beautiful Lake Wisconsin.

We were honored to be awarded the Small Business of the Year award from the Lodi & Lake Wisconsin Chamber.